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Ernst & Young Global Innovation

Ernst & Young Global Innovation

Introduction to EY’s Global Innovation Team.

Trek Travel: One Perfect Day

Trek Travel: One Perfect Day

A peek at what it’s like to join Trek Travel for one of their luxury cycling vacations.

REI 100 Years

REI 100 Years

Kickoff of a new initiative for REI, focused on the evolution of life in the outdoors over the next century. The piece was filmed on a Friday, then edited over the weekend so it could be used to open …

Trek Factory Racing

Trek Factory Racing

Launch of Trek’s World Tour race team.

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Story

Ernst & Young Global Innovation

Introduction to EY’s Global Innovation Team.

trek_travel
Story

Trek Travel: One Perfect Day

A peek at what it’s like to join Trek Travel for one of their luxury cycling vacations.

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Story

REI 100 Years

Kickoff of a new initiative for REI, focused on the evolution of life in the outdoors over the next century. The piece was filmed on a Friday, then edited over the weekend so it could be used to open …

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Story

Trek Factory Racing

Launch of Trek’s World Tour race team.

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OddsnEnds

Endtag Reel

A smattering of Popamatic-created endtags.

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Stoke

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Stop-motion piece to help unveil Bontrager’s sponorship of world cyclocross king Sven Nys.

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Story

Flare R

Quick-hitter for Bontrager’s daylight-visible tail light.

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Stoke

Trek FX

Intro for Trek’s popular line of pavement bikes.

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OddsnEnds

A voicemail from Gary Fisher

Fun with real audio. Thanks for being a good sport, Gary.

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Cause

Lily’s Fund for Epilepsy Research

Popamatic proudly serves as the creative partner for Lily’s Fund. This video was created to build general awareness, and anchor the program at their annual fund-raiser, Lily’s Luau.

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Stoke

Lithos Helmets

Intro for a new Bontrager helmet and accessory feature.

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Story

Precision Fit

An overview of Trek’s high-end custom bike fitting system.

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Training

Shimano Retail Training

A sample video created for S-TEC, Shimano’s online dealer training hub.

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Training

Trek Retail Training

A sample training video for Trek University — Trek’s global retail training resource for which Popamatic has created hundreds of videos.

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Cause

ReGeneration

Trailer for the book ReGeneration by Rebecca Ryan. Spring is coming, indeed.

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Stoke

Rhythm Wheels

Bontrager’s enduro wheels plus a little bit of Whistler.

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Story

Wheelworks Launch

A look at what it takes to make the lightest, fastest bike wheels on the planet.

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Cause

Lubar Institute

Housed within the University of Wisconsin, Lubar Institute works to create a greater respect and understanding between religions.

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Story

Bontrager Tires

A peek behind the scenes of what goes into designing tires for some of the best athletes in the world.

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Story

Bontrager Saddles

An inside look at the work behind the most important contact point on a bike.

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Stoke

Sirrus/Vita

Launch for a performance-minded pavement bike series from Specialized.

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