A peek at what it’s like to join Trek Travel for one of their luxury cycling vacations.
Kickoff of a new initiative for REI, focused on the evolution of life in the outdoors over the next century. The piece was filmed on a Friday, then edited over the weekend so it could be used to open …
Launch of Trek’s World Tour race team.
A smattering of Popamatic-created endtags.
Stop-motion piece to help unveil Bontrager’s sponorship of world cyclocross king Sven Nys.
Quick-hitter for Bontrager’s daylight-visible tail light.
Intro for Trek’s popular line of pavement bikes.
Fun with real audio. Thanks for being a good sport, Gary.
Popamatic proudly serves as the creative partner for Lily’s Fund. This video was created to build general awareness, and anchor the program at their annual fund-raiser, Lily’s Luau.
Intro for a new Bontrager helmet and accessory feature.
An overview of Trek’s high-end custom bike fitting system.
A sample video created for S-TEC, Shimano’s online dealer training hub.
A sample training video for Trek University — Trek’s global retail training resource for which Popamatic has created hundreds of videos.
Trailer for the book ReGeneration by Rebecca Ryan. Spring is coming, indeed.
Bontrager’s enduro wheels plus a little bit of Whistler.
A look at what it takes to make the lightest, fastest bike wheels on the planet.
Housed within the University of Wisconsin, Lubar Institute works to create a greater respect and understanding between religions.
A peek behind the scenes of what goes into designing tires for some of the best athletes in the world.
An inside look at the work behind the most important contact point on a bike.
Launch for a performance-minded pavement bike series from Specialized.